How are the Mighty Fallen
I don’t know what images Hudson’s Bay Company conjures up for you but to me it has always been associated with hairy, unwashed and hungry trappers, arriving by dog sledge across vast, snowy wastes to exchange furs for bullets and whiskey in York Factory. The dogs mill around and fight amongst themselves while the trapper negotiates his deal with the Hudson Bay manager, the first human the trapper has seen for months.
Today I received an advertisement from Hudson’s Bay Company offering me an Ultra-Violet Toothbrush Sanitiser. For $14.97.